Jewelry in the News: Tiffany backs environmentalists' push for Earth-friendly jewelry.
Excerpt:
One gold ring, conservationists say, generates 20 tons of mine waste. This year, they passed out Valentine's Day cards reading, ''Don't tarnish your love with dirty gold'' in front of jewelry stores in New York, Boston and Washington.
The campaign caught the attention of Tiffany & Co., which took out a recent ad in the Washington Post that said a proposed mine under the Cabinet Mountains wilderness of Montana is a poor way to fill its jewelry cabinets on Fifth Avenue.
''Given the impact of mining for gold, silver and platinum, they are a company who cared about how they were viewed and what their customers think,'' said Steve D'Esposito, president of Earthworks, the environmental group leading the campaign.
The ad, signed by Tiffany chairman and chief executive Michael J. Kowalski, surprised leaders in the mining industry.
''I was stunned that a person of Mr. Kowalski's stature and obvious business acumen would write a letter like that,'' said Laura Skaer, head of the Northwest Mining Association in Spokane.
The jewelry industry has already started the process of guaranteeing that its raw materials came only from socially and environmentally friendly mining companies, according to Jewelers of America, an industry group.
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