In Hollywood, media and fashion industry circles, it's known simply as "the ring."
When Jennifer Lopez flashed her 6.1-karat, pink diamond ring for the paparazzi in November 2002, she sparked a jewelry stampede that, as it turned out, has lasted longer than her engagement.
Lopez and Ben Affleck ended their snaillike march to the altar in January, but jewelers still can't keep the pink diamonds in their cases.