The ftc has published a guide to Advertising Diamonds, Gemstones and Pearls, here is the PDF version, but be sure to download the Adobe Acrobat Reader first here.
In The Loupe: Advertising Diamonds, Gemstones and Pearls
If you advertise or sell jewelry, the claims you make about the products must be accurate. The Federal Trade Commission's (FTC's) Jewelry Guides offer specific information on how to describe jewelry products truthfully and non-deceptively and how to disclose material information to consumers. This brochure highlights the sections of the Jewelry Guides that concern diamonds, gemstones and pearls. You may need to scrutinize your product descriptions to make sure they are not misleading and that they disclose material information to consumers.
Posted by GilbertZ at 06:48 AM
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